The Lancia family
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 Vincenzo Lancia was born on 24 August 1881 in Fobello, Val Sesia, Italy. the son of Cavalier Giuseppe Lancia, who had made his fortune in the preserved food industry.
Since they were quite well-to-do, Vincenzo’s family would spend the summer in their villa in Fobello and the rest of the year in Turin, in a property they owned in corso Vittorio Emanuele. Cavalier Lancia had already mapped out the future for each of his four children: Giovanni, Arturo, Maria and Vincenzo, who was affectionately known as Censin. Vincenzo was earmarked to become a solicitor.
At school, however, ‘Censin’ proved to be a disaster. He was certainly bright enough, but he simply couldn’t apply himself in his studies. He was lazy and easily distracted, and eventually his father reluctantly gave up on the idea of making a lawyer of him. Instead, at the age of twelve, he was sent off to college in the hope that he would at least gain a diploma in accounting.
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