 Berlin, February 1: presenting the ‘Lancia Lifestyle Lounge’.
A new showroom concept, on two levels, that combines the characteristics of a lounge bar with those of a car display area.
Inside the showroom, visitors can admire and buy Lancia cars, but that’s not all: the new Berlin premises also feature a merchandising area, the Lancia Boutique, while the Colour Configurator Area allows you to virtually customise your car. Meanwhile, in the Image Point, covering an area of over 350 m2, visitors can enjoy a few moments’ relaxation with a genuine Italian speciality, in a large area dedicated to the ‘Espressamente Illy’ cafe.
This is an important evolution in brand development; the first showroom designed to introduce people to the world of Lancia, to reinforce the brand’s presence and its commercial network in the main European capitals and cities, ahead of the launch of the new Delta in the middle of the year: the Lancia Lifestyle Lounge is all this and more, marked by the unmistakable Lancia logo.
There was no shortage of famous names from the world of politics and business at the inauguration of the new showroom, in Friedrichstrasse, in the centre of Berlin, including the famous German singer and actress Yvonne Catterfeld, as well as music, shows and fashion parades by emerging young stylists. The musical soundtrack to the event was provided by the singer Nevio and the electro pop and house of dj CJ Stone, in an evening distinguished, as always, by Lancia style.
Watch the opening video
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