 Innovative mobile services for Fiat, Lancia and Alfa Romeo cars were showcased at the GSMA Mobile World Congress in Barcelona (Spain), at the Fira de Barcelona conference center, from February 16 to 19, 2009. The Congress is the world’s largest conference and innovations exhibition for the mobile industry.
Launched in June 2008, the new Lancia Delta – the first new car of Fiat Group Automobiles to offer these services -, was at the Congress’s “Innovation Zone”, an exhibition showcasing the latest applications, services and technological advancements from the world’s foremost innovators.
Fiat Group Automobiles and Telecom Italia, in collaboration with Accenture, jointly developed the mobility service capability. Visitors could discover and test innovative services such as Info Service and Drive Me, SOS Emergency and On-line Insurance Services.
This innovative system is based on Blue&Me Nav, the latest development of Blue&Me, which was first presented at the Geneva Motor Show 2006 by Fiat and Microsoft.
Olivier Francois, CEO Lancia Automobiles, said: “The new Lancia Delta compact sedan introduced a new car concept in the automotive business. The fact that Lancia Delta was chosen to represent the latest developments in terms of info-telematics is an acknowledgment of our leading technology applied to customer care and service which always has been in Lancia's DNA. It also recognizes the great job done with all our partners."
Pasquale Ruggiero, Telecom Italia’s Marketing Manager for Transportation & Infomobility Services, said: “Telecom Italia is driving the market towards a new generation of Networked IT Services where devices, networks and platforms work together to create an effective and easy-to-use experience. Infomobility is a strategic area where this approach is necessary in order to achieve great performance and business goals”.
“This is an excellent example of the way companies are moving to incorporate mobile networking into their products and services, and the Accenture platform on which these services are based facilitates communications across devices,” said Andy Zimmerman, Accenture’s managing director of New Business.
For more information on Lancia see http://www.lanciapress.com, http://www.lancia.com
For more information on Telecom Italia services see http://www.telecomitalia.com
For more information on Accenture, see http://www.accenture.com
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