New Lancia Delta: One Angel, 200 Demons.
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Same elegance, new strenght: New Lancia Delta 1.8 Turbo Jet 200 hp is born.
Number one on the road thanks to its new engine and Oscar winning performer in all movie theaters.
New Delta, in fact, makes its debut on the silver screen as undisputed 4 wheeled protagonist of “Angels and demons” colossal, taken from Dan Brown’s novel and directed by Ron Howard.
The movie, in theaters from 13th May, can count on a cast composed by some of the biggest movie stars, from Tom Hanks and Ayelet Zurer to Ewan McGregor and Italian Pierfrancesco Favino, and is partly set in the always fascinating Rome, from San Pietro Square to Pantheon and Lungotevere.
A true hymn to Made in Italy and the architectural beauties of “Bel Paese” on board of a car that represents a sort of symbol of Italian style, and that stands out for its elegance and power, underlining once again its strong connection with the movies world.
An agreement with Sony production house let Lancia use the main road scenes with New Delta to realize a spot that talks about action, performances and temperament.
In addition to all this, the event on the big screen will be accompanied by “Angels and Demons” contest , a cross brand operation that involves Lancia – Sony Pictures - Pirelli – Tim – Metro and raffles New Lancia Delta 1.8 Turbo Jet 200 hp, the angel with 200 demons.
The journey towards the winnings of New Delta 200 hp has begun at midnight between Saturday 18th and Sunday 19th of April on www.angeli-e-demoni.com and continues on www.lancianewdelta.com with the clues necessary to participate to the contest until 31st of May, and the full version of the trailer.
Angelic design, evil strenght. New Delta 200 hp can’t not being yours: dream it, win it, live it!
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