A creative factory dedicated to ideas and intuitions or an open-space workshop to track current styles and trends? A privileged observatory from which to intercept the premonitory signs of the future of fashion, lifestyle and design or a virtual camp where young creative minds can chat and share their views?
Lancia TrendVisions is all of this and much more: an innovative and open project, catalyst and engine for creativity and initiative. A community which cancels all distances and differences in time zones, multiplying opportunities to exchange and challenge views for young creative talents in an uninterrupted flow of communication: from passing trends to forecasts on future fads.
Lancia is investing more and more on the Web's potential to circulate information and knowledge. Lancia TrendVisions addresses design and fashion aficionados, beauty enthusiasts and lifestyle connoisseurs, inviting them to take part and to express their views to develop a social network, at the same time atelier and workshop for creativity and new trends. A web magazine dedicated to young people and to explorers of new trends, generated with their contributions to involve the academic world as well in an unstopping exchange of ideas, talents and curiosity.
An ambitious project, in line with the values of the Lancia world: temperament, elegance and innovation. A new horizon where the brand plays the authentic new role of aggregator of trends and directions, anticipating, understanding and setting them.
www.lanciatrendvisions.com will go on-line during the presentation of the Fashion Film Festival “A shaded view on fashion film” in Palazzo Morando – Moda Costume Immagine, in via Sant’Andrea in Milan. For the occasion, a video preview was shown, whereby dream-like images illustrate the project, directed by director Angelo Teardo and inspired by the visionary creativity of Leitmotiv designers.
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