 Lancia Village is ready to welcome new Delta: it’s on Second Life that on Monday, 3rd March 2008 the world will be shown Lancia’s new car, 24 hours before its official launch at 78th Geneva International Motor Show.
A unique and unconventional way to discover the first totally new car created in the second Lancia centenary. A chance to define new targets and set new trends, in the name of evolution, improvement and excellence.
Meeting point will be the Showroom’s parking area, at 6 p.m. Black Angel, Lancia’s avatar, will introduce the guests to the event, providing them with assistance during the whole night.
At 6.30 p.m. New Delta will reveal itself to its audience. An amazing performance of lights and fireworks will take place, in order to best celebrate the newborn Lancia creation at its first appearance - though in the virtual world. Those attending the event will be able to try a virtual Test Drive, exclusive opportunity enjoyable only by Second Life’s resident citizens. At 7.30 p.m. people are invited to move to the Promenade and take a look at the 10 finalist photos participating Show Your Lancia on Second Life’s Contest. At 10 p.m. a closing party awaits the guests at the Club in the Glass Bubble: the three best photos of the Contest will be awarned, then the celebrations will go on until early hours.
Once again, the brand works with traditional elegance and daring spirit as its main features, both being fundamental trademarks of this automobile manufacturer, to welcome the birth of New Delta in an unusual way.
Come discover the virtual side of innovation.
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