The assertion that opens the new Lancia website to users is both candid and suggestive, a confession that is only the first step of an alluring invitation to discover Ypsilon Elle inspired by the chromatic whim of the moment: Are you feeling “Pink” or “Black & White”? “Seductive” or “Rebellious”? Whatever you choose, relax and enjoy the most interesting innovations of the car under the headlines Style, Character and Particulars. A trip through glamorous interiors and eco-friendly engines, with vintage moulding accents and the distinctively natural features that make Lancia unique.
Watch the Ypsilon Elle show off the Secrets of its charm and get a sneak preview of the backstage of the TV commercial. And then live the emotions of the Catwalk: open the blog pages and check out the fashion, style and innovative design tips coming live from the editorial office of Elle, in line with the double pink/white and black colour philosophy which is one of the inspiring motifs of the whole website.
The first teaser phase of the project will be followed up by a special Competition for who is not afraid of baring emotions. To take part simply register and answer a direct question: “Who or what can't you live without?”. Your answer along with all the others will be published and you can take part in the draw of a Lancia Ypsilon Elle. You can win the car of your dreams accented with an exclusive detail, your answer completed by the phase “Je ne saurais vivre sans…”, printed like a unique, precious tattoo across the rear bumper. Ypsilon Elle will really be your Your Ypsilon!
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