"Lancia Musa, elegance is the only beauty that never fades", this is the new advertising campaign claim made for Lancia's City Limousine.
The Lancia Musa is the expression of an original motoring concept that offers the first car with the comfort and class of a limousine and the agility and compactness of a city-car. A car's success is the result of winning a bet, a styling intuition moderated by a study of the latest style trends and emerging customer needs: the Musa has proved the biggest-selling MPV in Italy over the last two years.
Elegant, sophisticated, timeless: Lancia's City Limousine has a new muse, Audrey Hepburn and the original stills from "Breakfast at Tiffany's", the famous cult romantic comedy film and an expression of a sophisticated quest for the parts that complement and enhance the film.
The dedicated site LanciaMusa.com has been restyled to reflect the campaign mood and also offers an opportunity to preview the new advert, set to the tune of “Moon River” by Johnny Mercer.
The partnership with the Hollywood diva of the 1950s and 1960s, who became an immortal icon of class and appeal, emphasises the concept of elegance as an aesthetic value that transcends time and fashions while also confirming the strong bond that has always joined Lancia models and the world of the cinema.
Lancia Musa, a superlative exponent of Italian style and queen of motoring elegance.
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