 Exclusively-designed styling combined with refined leather for the new Poltrona Frau Lancia Musa. Attention to details, elegance and high-class materials are the distinguishing characteristics of Lancia and Poltrona Frau. These two leading representatives of ‘Made in Italy’ have joined forces to relaunch a cooperation that dates back to the Twenties when Lancia was the first auto-maker to exploit the craftsmanship of Poltrona Frau, founded in 1912 and now one of the most famous Italian designer labels in the furnishing sector. The model, which will become the top-of-the-range version of the Lancia ‘City Limousine’, will be sold in Italy starting from Saturday June 7th and is available with 11 body colours and 3 interior colour schemes. The softly-moulded but decisive styling of the interior, combined with the unique quality of Frau® Leather that lines the dashboard and seats create a new concept of the car: the mono-volume on four wheels becomes a unique combination of motoring qualities and all the refinement of unique design and enveloping comfort. Unmatched quality and style for the communication campaign starring Carla Bruni, the Lancia testimonial par excellence.
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