The importance of heavy transportation developed in Italy in step with development and improvement of the road network. The need for proper lorries was being felt, not just converted military vehicles, but easier to handle, capacious and powerful vehicles.
The Pentajota saw the light in 1924: with a wheelbase of 4.31 metres, a working surface of 7.77 square metres, a capacity of 53 quintals, it can be rightly considered as one of the first proper juggernauts. People were also beginning to move around for business, at least in the large cities. The city of Milan ordered bigger buses for city transport and Lancia supplied the Esajota in 1926. In pure Lancia style, it featured an innovation which was subsequently used by the entire sector: shaped sidemembers which allowed the floor level to be lowered and therefore make it easier for passengers to get on and off.