Vincenzo Lancia had a dream fuelled by his enthusiasm and committed his life to it.
Those were the pioneering years of the early twentieth century but already back then his challenge to the burgeoning Italian and world automobile industry was full of new creations and new ideas which were never obvious.
His testament was picked up and handed down by other generations of men and women animated by the same enthusiasm through a century of head-spinning accelerations and changes, which have deeply marked, and unquestionably revolutionised, our lifestyle. The automobile has evolved from being an object for the exclusive few to a product for everyone. It has been a loyal witness and often cause of these changes. Player and spectator at the same time.
This still rings true today now that the variables have multiplied and become more complicated.
Problems are related to safety, to re-qualifying the relationship with the environment, to the increased need for mobility and interaction: open issues, the source of new challenges that the Lancia people pick up every day to provide answers and anticipate questions. Today like yesterday.
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