LANCIA AND CHRYSLER: two different worlds come together on a single road
Lancia meets Chrysler. A combination of excellence and experience which is the basis for an important new presence in the automotive sector, capable of representing the best of both worlds.
From the union of the two brands come six new models, ready to make their world début in front of the public at the 81st Geneva Motor Show: the New Ypsilon, New Thema, New Flavia Concept, New Flavia Cabrio Concept, New Voyager and the New Delta.
This range is the rebirth of Lancia. It is the beginning of a unique adventure.
An adventure which can also be experienced online: Europe and America come together at www.lanciachryslerexperience.com.
The new website tells of the emotional journey that is the fusion between the Turin brand and the Detroit firm: two different paths which, having overcome one challenge after another, have now come together on a new road.
The interface, truly unique, develops vertically. Two points, metaphors for two brands, become two lines, which cross the screen before coming together. Each turn corresponds to one section: a crucial stage in this unique journey which is the child of two diverse parents. Using the arrow keys or by dragging the mouse, it is possible to navigate between different content and discover the new Lancia: its reference values, its past horizons and the plans for its future.
The result is two ongoing journeys with infinite possibilities, unpredictable just like their next gear changes.
Because every journey is a metaphor for the future: it only happens when we move forward. And it has the power to bring about change.