LANCIA ARRANGES TO MEET WITH YOU IN ROME.
The new Lancia international communication project "Appointment in Rome" is underway. This thrilling cinematic experience starts from Tuscany before heading for the eternal city, to celebrate the perennial charm of the Italian lifestyle.
Telling the story is Gabriele Muccino, creator of a series of sophisticated commercials in which the elegance of Lancia cars becomes the symbol of the good life, Italian style.
The web will follow the time schedule of the TV releases, and the campaign's theme will be interpreted and developed on the Lancia network websites. It is a journey to be followed leg after leg, model after model and episode after episode, in anticipation of the final chapter: a short by the director produced with the brand on an exclusive basis, which will be unveiled in a première during the 69th Venice Film Festival.
The first scenario, dedicated to the Delta LPG Ecochic, set in the midst of the gently rolling Tuscan hills, will be broadcast today. "There are places where it is easy to fall in love," the speaker narrates as a couple exchanges a romantic kiss inside the car, surrounded by a breathtaking landscape.
The story outlined by the commercial is developed and made even more evocative online in the "Appointment in Rome" section of the lancianewdelta.com website.
Here, a story told with sophisticated black and white photographs accompanies users from the Tuscan hills to the streets of the capital as it intertwines the stories of four couples in love. Love expresses all of its facets against the backdrop of unique locations, accompanied by an extremely elegant car.
The seductive atmosphere of the Roman night also characterises the home page of the Lancia.it portal, inviting users to follow the Delta in its unprecedented story, straight to the heart of Italian style.
Appointment in Rome.
Six cars. Six stories. One unique city.