Wheels and Ice
Lancia is the Official Sponsor and Official Car of the “Turin 2010 ISU World Figure Skating Championships”.
Spring inauguration of the "2010 ISU World Figure Skating Championships" at the Turin Palavela.
Lancia will play host, as Official Sponsor and Official Car, to the guest stars of the prestigious event. There is an evergreen feeling between these masters of the ice and the Turin car manufacturer: the breathtaking charm of elegance in motion..
The figures alone convey the significance of this 100th edition of the championships: 220 athletes from 53 countries, 300 journalists, and 50,000 spectators expected in addition to the 300 million who will watch the event broadcast worldwide. We will have the pleasure of seeing many top medalists fresh from the recent Olympic Games in Vancouver: gold medalists Yu Na Kim of Korea and the Canadian pair Tessa Virtue - Scott Moir; silver medalists Mao Asada (Japan), the Russian Evgeni Plushenko and the pairs Qing Pang - Jian Tong and Meryl Davis - Charlie White (ice dancing); plus bronze medalists Joannie Rochette (Canada), the pair Aljona Savchenko - Robin Szolkowy and Japanese skater Daisuke Takahashi..
Perfectly at ease amongst the stars, a legendary 1953 Lancia Aurelia B20 GT will file past at the opening ceremony while a fleet of Lancia Musa, Delta and Phedra vehicles will accompany the official Delegations of the various national Federations and the members of the 2010 World Championship Organising Committee, chaired by Lavinia Borromeo Elkann..
The brand-new Ypsilon ELLE will also add a touch of glamour. It will be at the disposal of Lancia spokesperson Carolina Kostner, who recently won the gold medal at the Tallin European Championships. The new Ypsilon version, produced in a limited edition and sold in the major European markets, is the result of collaboration between Lancia and the ELLE brand. ELLE magazine dictates the rules of style and modernity in the women's clothing and accessories field..
The presence at the 2010 World Championships follows a precise strategy by Lancia of acting as main sponsor in the sporting world, especially regarding figure skating, where the brand's distinguishing traits find their natural expression: Elegance and Character. This affinity of style has given life to "Lancia Ice", a project in which Lancia has supported the men's and women's ice skating teams and has inaugurated the most important ice events in Italy of recent years: “Christmas Gala” at the end of 2006, “Kings on Ice 2007” starring Evgeni Plushenko, “Lancia Lovers on Ice 2007” in Catania, “San Valentino Galà Lancia Ice 2008” in Turin, and three “Golden Skate Awards” events (2007, 2008 and 2009).