Born out of the friendship between Vincenzo Lancia and Carlo Biscaretti di Ruffia, illustrator and publicist. In this logo, the flag held by a spear and the steering wheel coexist, later enriched with some details, such as the advance knob on the right spoke of the steering wheel.

The Lancia lettering is in italics and gold, soft and essential.
A sinuous and elegant rendering that matches the style of the early vehicles and the Liberty trend of those years.

Historic elements of the 1957 logo, such as its circle, its shield and its spear, are revisited in a contemporary and minimalist way. A true "technological jewel" with a brand new and original font, which manages to be progressive and classic, precious and innovative at the same time. They will be visible on future Lancia Ypsilons from 2024 onwards.

Assisted by the Lancia Style Center, the Robilant studio proposes an aesthetic revolution while retaining some historical elements. The blue color remains but is shifted to a darker, shinier shade, and then the shield around it was also slightly modified too. The steering wheel is made more essential: the four spokes are transformed into two "spikes."

Designer Massimo Vignelli proposes again all the elements present in the previous logos, updating them. Shield, spear, steering wheel and flag are stylized and simplified as much as possible, keeping the blue and the white colors. For the first time the ''L'' is resized and matched to the other letters.

The shield and the steering wheel are replaced by simple stylized geometric shapes and a two-tone blue-silver color scheme is introduced. This outline version retains two details: the spear supporting the flag and the flag itself where, unmissable, appears the name Lancia.

It is born with a 2.5-liter V6. It allows a profound evolution from the Aurelia: the lines are more modern and abandon roundness, the interiors are more luxurious and the rear is characterized by the presence of tailfins. The presidential long-wheelbase convertible version is still the representative car of the President of the Italian Republic.

The Squadra Corse HF rally weapon that debuted at the Tour del Corse in November 1972, equipped with the mid-mounted 2.4 liter V6 engine of the Ferrari Dino mounted on a strong chassis. It won the Monte Carlo Rally three times in a row and the Constructors' World Championship three times.

A "medium-sized" vehicle with superior finishing that, even more than the Fulvia, will leave an indelible mark in the history of rallies. In 1979 a compact 5-door 2-box car designed by Giorgetto Giugiaro was born. The car is a great commercial success, and the international press crowns it "Car of the Year" 1980 - the only Lancia to receive such a title in its history.