Launch Pu+Ra HPE up close
Classic inspirations
Every detail of the Lancia Pu+RA HPE celebrates the beauty of timeless classics. The Progressive Green colour pays tribute to the Vincennes Blue Lancia Flaminia; the nose mimics the historic Lancia grille. The new emblem includes the traditional brand symbols. The seats are inspired by Maralunga armchairs designed by Vico Magistretti for Cassina.
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The Lancia chalice, revisited
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Infotainment: SALA- Sound Air Light Augmentation
![](/content/dam/lancia2023/cross/pura/gallery_section_3/item3/item3.jpg)
Top energy-saving tyres by Goodyear
![](/content/dam/lancia2023/cross/pura/gallery_section_3/item4/mobile.jpg)
Doors with recycled marble trims
![](/content/dam/lancia2023/cross/pura/gallery_section_3/item5/mobile.jpg)
Seats inspired by interior design
![](/content/dam/lancia2023/cross/pura/gallery_section_3/item6/mobile.jpg)
Progressive Green colour
![](/content/dam/lancia2023/cross/pura/gallery_section_3/item7/mobile.jpg)
Radical geometry
![](/content/dam/lancia2023/cross/pura/gallery_section_3/item8/mobile.jpg)
Home feeling – coffee table
Here the full episode