Celebrete 120 Years of Lancia

For 120 years, Lancia has inspired a unique vision of elegance, innovation and Italian style. Now it’s your turn to tell the story. With Lancia Is Yours, we celebrate 120 years of the brand by looking toward the present and the future through new creative perspectives. Inspired by the New Lancia Ypsilon and New Lancia Ypsilon HF, owners, brand lovers, students, content creators and emerging talents are invited to reinterpret the spirit of Lancia through original storytelling and contemporary content creation. More materials and creative assets will be shared in the coming weeks as the project evolves.

Create your video, publish it on Instagram or TikTok using the official hashtags:
Tag the @lancia_official and add the hashtags #120Lancia and #LanciaIsYours.
If your content captures the spirit of Lancia, we may contact you to request permission to feature it on Lancia official channels. Always crediting your profile.
Scroll down to discover how to participate.

How to Create Your Content

If You Own a New Lancia Ypsilon

Use your own car to create original content that reflects your style, perspective and connection with the brand. Authenticity matters most.

Visit a Lancia Dealership

Don’t own one yet? Visit a dealership, film the New Lancia Ypsilon or New Lancia Ypsilon HF, and create your own interpretation. Include yourself in the video and tell your story.

Create Using Official Lancia Materials

Download the official assets provided by Lancia and turn them into your own creative content. Mix footage, images and personal clips to create something original, expressive and unmistakably yours.

Explore the Four Creative Challenges

DESIGN CULTURE

Exploring the aesthetic identity of Lancia through the lens of
creativity, art and architecture. Content may reinterpret
design details, visual languages and contemporary
inspirations connected to the brand’s evolving vision
and future models such as Lancia Gamma.

GRACE & GRIT

A reflection on the balance between elegance and dynamic energy
that defines the spirit of Lancia. Creators are invited to interpret movement,
style and performance through contemporary storytelling, expressing both
refinement and strength in motion.

URBAN ELEGANCE

Stories set within contemporary urban environments, exploring the relationship between mobility,
design and lifestyle. Content highlights how Lancia naturally integrates into
modern city life through elegance, comfort and everyday experiences.

LANCIA & EVERYDAY LIFE

An exploration of the emotional connection
between people and Lancia in everyday moments. 
Content focuses on personal routines, leisure,
travel and lifestyle perspectives inspired
by models such as the New Lancia Ypsilon.