LANCIA & EBERHARD & CO
When Time Meets Passion

A shared legacy of precision and performance.

On the occasion of the unveiling of the new Lancia Ypsilon HF 280HP and Ypsilon HF Line at the Balocco Proving Ground, Lancia and Eberhard & Co. introduced a unique expression of Italian craftsmanship and racing heritage: the Lancia HF collector’s timepiece. A watch born from the authentic alliance between two historic brands, united by a relentless pursuit of excellence.​

The soul of HF, reimagined.

The iconic HF logo — short for High Fidelity — and the unmistakable red elephant return, this time engraved in steel and wrapped around the wrist. This exclusive, limited-edition timepiece does not merely commemorate the past: it redefines it. It’s a bold tribute to Lancia’s legendary spirit and a contemporary interpretation of timeless sporting elegance.​

More than a watch.
More than a car.

This partnership is not about nostalgia. It’s about heritage in motion — a living dialogue between past achievements and future ambitions. Every detail of the timepiece speaks to Lancia’s competitive soul and Eberhard’s mastery of horology. Together, they craft a story where design, passion, and precision become one.​

A symbol embodied by a legend.

Bridging these two worlds is rally legend Miki Biasion — two-time World Rally Champion with Lancia and now Brand Ambassador for Eberhard & Co. More than a champion, Biasion is the living embodiment of what this partnership stands for: performance with integrity, history with vision.​